One small Ohio town is the focus of this true crime documentary about what happens when social media, “boys will be boys” culture, and vigilante justice collide. Amateur crime blogger Alex Goddard dug up something disturbing on Facebook, Youtube, and Twitter that most media outlets and community leaders worked to keep secret. ROLL RED ROLL explores the complex motivations of both perpetrators and bystanders in this story that asks an important question: Are we protecting our sons at the cost of our daughters?